What does it mean to "deserve" something? It means you've done something to justify, or be worthy of, a reward. Because of your actions, qualities, or situation, you are qualified for, or merit, this thing. In this situation, that thing is a massage. Why? Why do you need to do "deserve" something as necessary as a massage?

Massage, and touch in general, is a basic human necessity. For example, studies have shown that babies who lack human touch fail to thrive. So why as adults do we feel we need to be deserving of something so basic? In my opinion, that's wrong. We shouldn't feel like we need to "reward" ourselves in this way, as if we don't deserve it unless we've done something to make ourselves worthy. It really should be a regular part of our routine, something we think of the same way we think of exercise or basic self care. I know I have said a million times over the years that you deserve a massage or you should reward yourself. But really, it needs to be more than that. Try making massage a regular part of your routine instead of just a reward. See how your body and psyche responds. Notice how your emotional state changes, as well as your outlook. Massage affects every part of us, not just physically. Something to think about.